Launch Readiness Checklist

If any box below can't be ticked, flag it and realign before launch, rather than trying to fix it after go-live.

1. Objectives and brief

☐  The campaign setup matches what we said we’d deliver

2. Tracking and reporting

☐  Conversion tracking is set up cleanly and tested

3. Budget, creative and access

☐  Budget is agreed and matches the campaign goal

+ 6 more checks in the full checklist, personalised with your company name.